discuss content to digital, brand development, analytics, and personal branding for any company.

Mainly focus your efforts on taking a marketing concept and discussing it from YOUR point of view with respect to your target market. Your opinions, perspectives, wisdom, experiences, etc. are what your readers will want to hear.

Consider adding to your current title (perhaps with a title tagline) to make it clear to potential readers what they’ll find in the article (it will also help with SEO).

Break up long paragraphs into multiple paragraphs to enhance perceived readability.

Be sure to highlight a “quotable” moment or two that your readers might want to use to quote you when they share your post on social media. Strengthen your ending by writing an original (as in written by you) “quotable” closing sentence that is powerful and that your readers will want to quote when they share your post on social media

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you’ll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week. Each post must be a minimum of 300 words in length (including the post title) with no maximum limitation. They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop. Note that as you build your program WordPress website, you should begin to upload all of your posts (for this course and all other courses). Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest. Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must be (1) informative to your target audience and (2) pertain in some way to the week’s material for this course. Other than that, you have free reign. Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences. You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.

Subject to discuss

-content to digital, brand development, analytics, and personal branding for any company.

examples of companies to use

– Later media https://www.instagram.com/latermedia/

-https://www.instagram.com/chanelofficial/

-https://www.instagram.com/alexandermcqueen/

Videos to add and discuss in the blog:

-https://www.youtube.com/watch?v=ylpGpKpQ0tM

-https://www.youtube.com/watch?v=4KqL_1G8JD8

Articles to add to the blog post:

file:///Users/marianaberrio/Downloads/HBR%20-%20A%20Refresher%20on%20AB%20Testing%20(1).pdf

What Is Branding and Why Is It Important for Your Business?

https://www.entrepreneur.com/article/313369

Please make sure all the info given is used keep in mind this is a blog that will go in my page for academic purposes.

 

public budgeting

First, use the Internet to obtain a line-item or a program budget for an agency/department (if you need some examples, review Appendix 1F and 1G on pages 32-36).  After you locate the budget, select an agency/department that you feel comfortable writing a proposal for a new activity or function.  Please attach a digital copy of the first two pages of that agency/department budget with your assignment.

Second, using the Original Budget Request Form (the Microsoft Word template is attached to this assignment), determine how you (the Agency Director) can improve that agency/department by adding a new activity or function to the agency.  For example, you could create a new child care program within the human resources department.

After you decide whether to add a new program or function to the agency/department, you should type your responses on the Original Budget Request Form.  Remember, your job is to convince others that you have a good idea.  So, sell the idea.  You are limited to a maximum of $400,000 in your initial request.  You cannot use outside funding from other sources.

 

Describe one of the primary barriers to entry that limits access to the global eCommerce marketplace.

Week 10: Describe one of the primary barriers to entry that limits access to the global eCommerce marketplace.

  • Determine whether this barrier is primarily a company or country issue, then provide a solution that will address this barrier.

Week 7: Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms is a key objective for getting the right message to the right target audience at the right time.

  • Suggest two additional challenges a global marketing team may experience when creating international advertising campaigns, coordinating media buys, hiring advertising agencies, and/or developing promotional budgets.

Week 9: When developing a global marketing plan, a primary consideration is whether to use centralized or decentralized control for decision-making authority.

  • Discuss the main advantages and disadvantages associated with command and control at the local country level.
 

What are some of the pros and cons for your company of doing business across countries and cultures?

Global Marketing

Consider the advantages and challenges presented by today’s global marketing environment. Then answer the questions below:

  • Does your company (or the company you used for your assignments) have a global or international presence?
  • Answer the applicable question below:
    • If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?
    • If your company is not global: Do you think that your company should go global? Why or why not?
  • Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday, midnight of your time zone.​

1st response

 

Good Evening Dr. Crispin and Classmates,

The company I chose to create my marketing campaign for is the company I currently work for. This company does not have a global presence; although, the company is positioning itself to be recognized in a bigger market in the future.

I don’t think it would be a good move for the company to go global or international. Even though we have been recognized within our community as an outstanding practice and the Drs on staff travel and share their knowledge on comprehensive oncology platforms going global would require the clinic to grow bigger before taking on a global market. It would be great if we could take our patient care to a global market as it would open doors for our patients and patients in other countries to have access to a higher quality of medicine. Plus, we have a well-established research department that provides current patients with first-line novel treatments for cancer. Also, for any organization that has a global aspect, there would be a high social, ethical and cultural impact both within the organization’s policies on how to handle consumers from a worldwide perspective as well as the impact the organization would have in the community they are going into (1).

Understanding how digital platforms are transforming consumer shopping experience is essentially linked to the organizations’ success. According to Ms. Wang, for a company to appeal to more consumers, they must provide expediency, giving the consumer not only a wide range of product options but easy access to buying and receiving these items. Consumers are leaning to on digital media for their shopping, not knowing what is trending among the consumers will create supply and demand deficit as the organization may not be able to provide the consumer with the items they want when the consumer wants them(2).

The role of the organization leaders in dealing with the challenges presented by the ever-changing market in today’s economy is staying abreast of social media campaigns. Understanding what their target market is looking for and appealing to this demographic with the right marketing ads. In addition, leadership must recruit and retain exceptional talent to oversee multiple challenging global locations, using their communication skills to communicate with all employees effectively. Leaders need to monitor and understand how the market is changing and adapting to the way consumers use social media to fulfill their shopping needs (3). Overall, the leader’s role is to collect and understand consumer data that can be transformed into strategies that can be used to boost consumer engagement with the company brand and product to raise company awareness and profitability.

Regards,

Adriana

  1. Pros-cons-globalization-healthcare. (2020). https://drprem.com/medical-tourism/pros-cons-globalization-healthcare
  2. JWI518. Week 10. Video. Angela Wang. TedTalk.
  3. Manciagli, D. (2016). 4 Biggest Challenges Facing Business leaders today. https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2016/04/4-biggest-challenges-facing-business-leaders-today.html

2nd response

RE: Week 10 DiscussionCOLLAPSE

Class and Dr Crispin,

Does your company (or the company you used for your assignments) have a global or international presence?

A – AT&T has a tremendous presence in Europe at, the Middle East and Africa we have people based in 31 countries across Europe with the workforce of over 5000 people.  We assist more than 3.5 million businesses around the world.  From some of the largest multinational corporations to small startups.

If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?

A – I think the most important thing is having a better visibility of the brand.  With that you have the chance for increased revenue and more product exposure as well as a chance to solidify your business with their culture.  Some of the negatives would be that some countries have their own currency which can affect overall profits along with the risk of culture and politics affecting the business in a negative way. For AT&T it is nice because communication and entertainment are a worldwide desired commodity.

Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

A – It is important for leadership to understand digital and global marketing dynamics because of changing trends and technical technological advancements that can be used for affective campaigns strategies. There are some risks however because a campaign can go viral for the wrong reason and cost companies millions and hurt the brand image.

Reference:

JW518: Marketing in Global Environment: Week 10 Lecture Notes Global Marketing

JWI518. Week 10. Video. Angela Wang. TedTalk.

 

Obtain the four-digit primary SIC (Standard Industrial Classification) Code

The purpose of the third part of the comprehensive project is to use resources available to obtain industry averages for commonly used ratios. Additionally, you will compare company ratio results to industry averages.

  1. Obtain the four-digit primary SIC (Standard Industrial Classification) Code and industry title for your company. Record the primary SIC code and industry title at the top of the Ratio Analysis Worksheet.
  2. Obtain industry averages for commonly used ratios in the current period. Industry average information is reported by industry title or SIC code.
  3. Look up the following industry-average ratios:
    1. Current ratio
    2. Debt ratio
    3. Gross profit margin
    4. Times interest earned
    5. Accounts receivable turnover
    6. Inventory turnover
    7. Return on Sales
    8. Asset Turnover
    9. Return on Assets
    10. Financial Leverage
    11. Return on Equity

Note that some industry averages may not apply to your company.

Alternative to Industry Averages:

If you are not able to find the industry average for part 3 of your project, please consider the following:

Unfortunately, some of the websites where you can find industry averages will require you to pay for them. Instead of using industry average, calculate the same ratios for one of the competitors to the company you used in your project. That will give you the comparative information you need for Part 3 of the project. I believe this will help.

  1. Write a 3-5 page report comparing the above ratios to industry averages. Discuss whether your company’s profitability, efficiency, liquidity, and solvency are better than, or worse than, its peers. The report should be well written with cover page, introduction, body of paper (with appropriate subheadings), conclusion, and reference page. References must be appropriately cited. Format: Double-spaced, one-inch margins, using a 12-point Times New Roman font.
 

assess a marketing communication that employs music (and/or sound effects) as a key source of communicative information.

You will assess a marketing communication that employs music (and/or sound effects) as a key source of communicative information.

Please provide an image or URL per the instructions.  Audience, Marketing Goals, Communication Objectives —   You didn’t provide the proposed audience for the ad.    Also, you didn’t identify clearly the proposed marketing and communication goals.  This is a critical component of the assignment in that without this, you can’t tie in the evaluations and justify the recommendations.    Be sure to consider and discuss the marketing goals for the ad.  Does the brand seem to want higher sales revenue?  Higher sales volume?  Are they breaking into a new market?  Are they trying to solidify their current market?  When you provide the communication goals of the ad, be specific.  Is the ad made to inform?  If so, of what?  To remind?  To persuade?  To connect?  Be specific.  For whom is the ad created?  Is there a different purpose for each audience?  Even though you may not know for certain, it’s helpful to have this clearly in mind as you evaluate the various design elements and their usage/portrayal.  Descriptions  Your description needs more focus on visual imagery design elements.  From the readings, you should have been able to identify a number of design elements (color, line, background, texture, framing, visual hierarchy, contrast, hue, saturation, etc.) that would be relevant to this ad.  Then, spend more time describing the ad in terms of the design elements.  As noted in the template (in bold and italics near the top), “you should write at least several sentences to a full paragraph for each cell entry.”  Evaluations  Provide an evaluation of the design element from your own perspective.  There will be no need to cite research (particularly academic research that is not focused on design elements) in any of these evaluations.  This is your thoughts on how the elements, as portrayed, will help or hinder the achievement of the marketing and communication goals.  Recommendations  You have some interesting recommendations, but they need to be justified by explaining how changes to some aspect of the elements would result in better communication and a higher likelihood of meeting the marketing and communication goals.

Element Assess. 3: Music Format 

MAKE SURE TO WATCH THE VIDEO BEFORE COMPLETING ASST

https://www.youtube.com/watch?time_continue=1&v=avTMQK1n0Aw&feature=emb_title

Please use the document attached to respond the questions:

which is the Template for Element Assessment #3 – Format: Music (and Sound Effects) 

follow the instructions attached

DUE: WED SEP 16th

Sidney Hecker, who in 1984 was the Vice President and Associate Research Director at Young and Rubicam in New York City, said, “Music, when used appropriately, is the catalyst of advertising.  It augments pictures and colors words, and often adds a form of energy available through no other source.”**

As you assess the various elements of the music communication format, your first impulse likely would be to consider the classic elements of music (Rhythm, Melody, Harmony, Timbre, Texture, Form, and Dynamics).  A bolder and more creative — and more useful — approach, however, would be to borrow elements from imagery, rhetoric, etc. and use them to describe, evaluate, and suggest within the realm of music in communication.

Research on music in advertising has shown that music can aid in gaining attention, creating moods, and enhancing message and brand recall.  Researchers have shown that a perceived “fit” or congruence or compatibility between the music and the product or brand in a marketing communication results in stronger communicative meaning.  Music in marketing communications can elicit emotion, create cultural context, emphasize or de-emphasize visual or written elements, build suspense, extend viewing time, and signal finality.

As you describe at an elemental level the music format in your selected marketing communication, evaluate how those various elements are helping or hurting the presumed marketing message, and then make recommendations as to how elements could or should be changed, push yourself beyond the safe realm of describing music in typical musical terms.  A great many visual imagery elements, text elements, rhetoric elements, and even elements from the communication forms of touch, smell, and taste can all be applied to music (and vice versa).  Be creative; be bold; be a marketer.  ~Miyazaki

Be sure to focus your Element Assessment on the music portion, and not the other communication formats (video imagery, speaking, singing, words, etc.) or the communication as a whole.  The “marketing communication” must be designed to communicate a message for a particular brand, product, organization/company, etc. using music as a key communication format.  “Music videos” are not acceptable in that they are designed for entertainment without a particular brand, product, etc. being marketed.  If a list is provided, select from the list.

MUST READ
-https://wmich.edu/mus-gened/mus150/Ch1-elements.pdf

-https://www.theatlantic.com/business/archive/2016/08/what-killed-the-jingle/497291/

 

The “marketing communication”

DUE WED SEPTEMBER 16,2020

Please provide an image or URL per the instructions.  Audience, Marketing Goals, Communication Objectives —   You didn’t provide the proposed audience for the ad.    Also, you didn’t identify clearly the proposed marketing and communication goals.  This is a critical component of the assignment in that without this, you can’t tie in the evaluations and justify the recommendations.    Be sure to consider and discuss the marketing goals for the ad.  Does the brand seem to want higher sales revenue?  Higher sales volume?  Are they breaking into a new market?  Are they trying to solidify their current market?  When you provide the communication goals of the ad, be specific.  Is the ad made to inform?  If so, of what?  To remind?  To persuade?  To connect?  Be specific.  For whom is the ad created?  Is there a different purpose for each audience?  Even though you may not know for certain, it’s helpful to have this clearly in mind as you evaluate the various design elements and their usage/portrayal.  Descriptions  Your description needs more focus on visual imagery design elements.  From the readings, you should have been able to identify a number of design elements (color, line, background, texture, framing, visual hierarchy, contrast, hue, saturation, etc.) that would be relevant to this ad.  Then, spend more time describing the ad in terms of the design elements.  As noted in the template (in bold and italics near the top), “you should write at least several sentences to a full paragraph for each cell entry.”  Evaluations  Provide an evaluation of the design element from your own perspective.  There will be no need to cite research (particularly academic research that is not focused on design elements) in any of these evaluations.  This is your thoughts on how the elements, as portrayed, will help or hinder the achievement of the marketing and communication goals.  Recommendations  You have some interesting recommendations, but they need to be justified by explaining how changes to some aspect of the elements would result in better communication and a higher likelihood of meeting the marketing and communication goals.

PLEASE USE THE TEMPLATE ATTACHED

IMAGE TO USE FOR THE ASST IS ATTACHED PLEASE USE THAT ONE

When English author Edward Bulwer-Lytton wrote in 1839 that “the pen is mightier than the sword,” it’s doubtful he knew that keyboards, memes, GIFs, emojis, YouTube comments, tweets, etc. would overtake pens via keyboards, smart phones, thumb-typing, swiping, and voice-to-text.  Nevertheless, his point is still valid today (talk about evergreen marketing communication).

The written word is indeed powerful.  And for marketers, it’s a great way to communicate, particularly in a static environment where auditory voice isn’t technologically available.  Static written text can be used to present information about a product, brand, organization, and/person in an effort to achieve the classic marketing communication goals such as informing, reminding, persuading, and connecting.

Good marketers know, however, that it’s not just the words you use, but how you use them.  When we assess static text, we have to assess it from several perspectives:  (1) its imagery, (2) its content, and (3) its rhetorical value.  We do this always within the context of the communication and hopefully with knowledge of the intent of the communicator and the audience for which it’s intended.

Imagery – The imagery of static text refers to how it looks from a visual design perspective.  This includes the font type, letter size, spacing (kearning, word spacing, leading (Links to an external site.)), color, background, styling, and virtually any other elements of visual design.

Content – Text content refers to what is said.  What are the words being used?  How much text is present?  What is the information contained within the text?  Content can be presented in a variety of writing styles, tones, voices, etc., as well as in a variety of visual imagery representations.

Rhetorical Value – Rhetoric is the study of writing (and speaking) effectively, typically as a means of persuasive communication.  Those who examine the rhetorical value of written work often refer to ethos, logos, and pathos (go back and study Aristotle for more on this).  Ethos relies on the credibility or authority of the writer.  Logos uses facts and figures to appeal to the logic and reasoning of the audience.  Pathos uses passion and storytelling to appeal to the emotions of the audience.

As you work through the element assessment for the static text format, consider at least one element from each of imagery, content, and rhetorical value in order to get a more complete understanding of how your target ad meets its goals of informing, reminding, persuading, and/or connecting.   ~Miyazaki

Remember!

  • Be sure to focus your Element Assessment only on the static text portion of the ad.  The “marketing communication” must be designed to communicate a message for a particular brand, product, organization/company, etc., and must use static text as the primary communication format.  If a list of ads is provided, be sure to select your ad from the list.

BELOW are a few resources that may help you through this:

-http://rhetoric.byu.edu/Encompassing%20Terms/rhetoric.htm

https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html

https://www.justinmind.com/blog/best-ux-practices-for-line-spacing/

https://www.dailywritingtips.com/50-rhetorical-devices-for-rational-writing/

 

What is the country’s currency and exchange rate against the dollar?

This week’s discussion will allow you to combine what we learned about global marketing with the product you are using for your marketing plan.

Assume that you are being sent to the country you were assigned at the beginning of the module (no, you cannot change) to market the product you are using in your class marketing plan.

Considering everything we have learned so far about the marketing mix, environment and other factors you need to develop a plan to sell your product. Prepare your plan as if you were giving a briefing to the staff that is coming with you. Thus, it must be clear, concise and in professional business language.

Your briefing should include:

Will you standardize or adapt each of the four Ps in the marketing mix. Why? Be specific.

Review each of the four traits in the Hofstede cultural index. What should your staff be aware of regarding differences between the US and your destination? Think carefully, you don’t want to embarrass your firm or insult your hosts.

What is the country’s currency and exchange rate against the dollar? Average income? What does this suggest about how affordable your product will be for the average consumer?

Finally, list one thing that your staff should know about the economic environment (what is important about the country – do NOT use exchange rates or PPP). Also, list one “just for fun fact” that your staff will enjoy knowing about their destination.

As always, college level writing is expected and if you use a source be sure to give credit (it is not necessary to cite the material directly from the course). Be sure that your initial post is a minimum of 350 words, that you are drawing on material in previous modules and that each of your replies is a minimum of 150 words.

In your responses, comment on the conditions in the country as if you were going with your classmates. Your instructor will be looking for insight questions and/or useful feedback on the country in question.

 

returns of an index for real estate equity instruments

Calculate the Person correlation between time series of variables in the list below during two periods (Jan 2018 – Dec 2019 and then Jan 2020 – May 2020) and provide an analysis of the relationships you observe. Use weekly data, if available. If not, use monthly data. Provide your sources and leave formulas in you Excel sheet so that you data can be accessed and checked easily.

·  –  Inflation rates

·  –  Unemployment rates

·  –  GDP growth rate

·  –  Yield of some debt instruments (select an index for corporate bonds and at least one government bond)

·  –  Returns of at least 1 index representative of each of the following assets: stocks, mutual

funds, hedge funds, derivatives

·  –  yield of at least one risk-free instrument (selection must be consistent with the other variables

regarding the country)

·  –  returns of an index for real estate equity instruments

·  –  returns of at least one cryptocurrency

Here are some elements that should be part of your work:

– for each variable listed above, feel free to narrow the selection to more specific variables (industrial stocks only, for instance, instead of all stocks), provide a definition and explain which proxy to choose to account for this variable.

United Kingdom (decide on which market you want to work and indicate it in your work)- you must  ensure consistency across your variables.

– explain which kind of data is available, from which source, at which frequency, and to which extent your sources are reliable.

– provide in a separate sheet (in your Excel file) your analysis of the results.

1 excel file only, xlsx
In this file,

use: the first tab for your complete dataset.

the second tab for the correlation matrix then use intermediate tabs if you need any use the last tab for the analysis.

 

Create a formal resume that you can use when applying for positions upon completion of the degree program.

During the first two weeks of this course, you will complete five projects that focus on preparing documents you can use to market yourself to a prospective employer. Each of these projects, combined with two more projects you will complete in weeks 3 &4 and 5 & 6 will be combined into an e-portfolio during weeks 7 & 8. All of the projects you will complete during the next two weeks will call upon your skills with word processing (Microsoft Word). This course has no prerequisits, however, it is assumed that you know the basics of word processing a document in Word. If you need to brush up on your skills with Word, a hyperlink is provided in the Resources tab that will take you to an Open Educational Source (OES) resource published by GCFLearnfree. Each of the 30 short (5 – 7 minute) GCFLearnfree Microsoft Word contents include (a) a short video presentation (b) a slide presentation, and (c) a practice session where you can hone your word processing skills. None of these GCFLearnfree contents are mandatory, simply choose the ones where you may want to brush up on your skills.

General Instructions:

All of the five projects described below are stand-alone and may be completed in any order. However, before beginning these projects, here are some general instructions for completing these projects:

  • Begin preparing for this week’s content by choosing one of the free Cloud storage spaces such as OneDrive, Dropbox, or Google Docs. This cloud storage will be used to deposit your completed projects at the end of each two-week period. At the end of the 6th week, you should have seven projects stored in this cloud account. Your instructor will be given access to this cloud account by way of a hyperlink in order to (a) review each project, (b) make comments and propose modifications, and (c) to assign a grade for your effort. Please entitle your personal cloud account with the following convention: BUSN299_last name_first initial (BUSN299_Smith_J). Set up your folder structure so you have a master folder for the course (BUSN299) and then a folder for each project within your master folder. Obtain a link to the master folder to submit to your instructor (see below) with your or this first assignment, then your instructor for this course will be able to see all the documents submitted to your other folders in each week after.
  • Use only Microsoft Word to complete each project
  • You may not use any of the preformatted templates provided in Microsoft Word. However, if you find a template on the internet that you would like to duplicate (not download), feel free to use them. One of the purposes of this assignment is to highlight your skills with Microsoft Word and copying preformatted templates does little to develop your word processing skills.
  • Save your work frequently, a project lost after several hours of work can be disheartening.
  • All of the documents in this week’s assignments should be authored in a way to reflect your skills, professionalism, and capabilities as a businessperson. Put your best foot forward by using correct syntax, spelling, verb tense, voice, sentence and paragraph structure, and punctuation. Use normal words, do not use military acronyms without explaining them, eliminate jargon and colloquialisms, and maintain a business voice throughout all communications.

Project Descriptions:

Project 1: Create a formal resume that you can use when applying for positions upon completion of the degree program. This resume should reflect your educational and job experiences (estimate your graduation date), hobbies, and personal interests, awards, publications, association affiliations, and interests. Choose (or create) a format that you believe will be viewed as professional, and indicates some of your personality. In the content section, you will find a number of resources you can access that lead you to information regarding resume types and formats, and many of the do’s and don’t’s of resume writing. As one of the learning tasks for this project is for you to hone and showcase your skills at creating a word document of your own design, do not use any of the preformatted resumes provided in Word.

Project 2: Create a letter of introduction, or cover letter, to accompany the resume. This letter will profess an interest in a specific job for which you are interested in being considered for. Use a position to which you feel you may be qualified for and aspire to upon completion of the degree you are in the process of completing. This letter acts as a formal introduction and reflection of your writing skills and, as such, should be created in a formal letter format utilizing Microsoft Word styles. Make sure you access the resources provided in the Contents section that will provide insight into how to create a cover letter or letter of introduction. As with all of the projects you will create in this section, it is important to realize that each document is a reflection of your experience as a professional and your ability to author a professional communication. letter requesting a reference

Project 3: Create a letter to a colleague asking that the individual act as a reference. Students should research the Internet for how to develop a short but effective letter. This letter should be created in a formal letter format utilizing Microsoft Word styles and include an address, formal body, and salutation at the end.

Project 4: Create a letter thanking the interviewer for being considered for the job upon completion of the interview. This document should highlight the candidate’s interest in the position, primary areas of fit with the responsibilities of the job, and a request for further consideration as a candidate for the job. Utilize Microsoft Word to create a formal letter with an address or letterhead, formal body, and salutation at the end.

Project 5: Create a short (one to two page) instructional document that highlights your skills with using Microsoft Word. Choose two of the following subjects as your focus for this training document (or pick two of your own choosing): (a) how to insert hyperlinks to videos or web pages, (b) how to create tables, (c) how to insert charts, (d) how to insert photos and clip art, or (e) how to insert both a bulleted and a numbered list. The document should be designed and created in Microsoft word, be self-explanatory to the reader, and have one example for each of the 2 subjects you choose for your instructional document. The instructor should be able to follow your instructions and complete each of the examples you give in your document.