[Essay Help]: What are media literacy basics for digital media, social media and other Internet based resources

What are media literacy basics for digital media, social media and other Internet based resources. Review and reflect on the readings and film issues. Consider these questions and incorporate them in your answer

• What are media literacy basics for digital media, social media and other Internet based resources?
• Why do media creators represent people in the various stages, rather than always as complex fully human characters?
• How can gender representations, become more honest? Are video games ever honest gender representations?

Article 1 :Media Literacy Reading Notes

Kamerer (2013) examines media literacy education, what it is, and why the need for it has grown within the changing digital media and social media environment.

Kamerer presents a UNESCO definition of Media Literacy

The process of assimilating and using the codes involved in the contemporary media system as well as the operative skills needed to properly use the technological systems on which these codes are based [and as] the capacity to access, analyze and evaluate the power of the images, sounds, and messages with which we are faced every day and which play an important role in contemporary culture. It includes the individual capacity to communicate using the media competently. Media literacy concerns all media. (UNESCO, Kamerer, 2013)

An applied model of media literacy, developed by high school teacher Joanne McGlynn, asks five questions when reflecting on a text, such as a film, commercial, or television show.

• Who is sending the message and what is the author’s purpose?
• What techniques are used to attract and hold attention?
• What lifestyles, values, and points of view are represented in this message?
• How might different people interpret this message differently?
• What is omitted from this message?

These questions help illustrate how building media literacy builds more empowered media users. After learning production skills, learning to construct meaning in a text, one also learns to deconstruct messages received through the mass media.

Media production as a way to encourage teamwork and problem solving.

Media literacy also educates about the economic base of media, and helps understanding about the economic motives behind media messages.

Kamerer examines the history of growing media culture, and development of education and theory development within and about media.

Kamerer looks at four approaches to media education developed by Kellner and Share (2007).

1. Powerful media passive audience approach.
2. Media arts education approach: learning to construct media messages, teaches media literacy.
3. Media literacy movement approach: expands idea of literacy to include popular culture, but does not engage the political dimension of education and especially literacy.
4. Critical media literacy approach: audience is viewed as active and always exploring the link between power and information.

Kamerer shares what Hobbs (2011) defined as five communications competencies, fundamental literacy practices, now part of learning across all subject areas

• Access
• Analyze
• Create
• Reflect
• Act

Computer literacy and empirical study are two important areas of media literacy education, examined and encouraged in order to build a forward looking knowledge creation system that empowers people to sift through information, recognize, and distinguish between truth and deception.

What are media literacy basics for digital media, social media and other Internet based resources