PowerPoint Presentation

 Overview of project:   The Board of Directors at Post University has asked you to create an integrated   marketing communication (IMC) advertising program for the university. There are 2   reasons for this project: 

 1. The BoD wants a better understanding the target market(s) they are trying to   attract.  

2. Your slides will help the marketing and admissions teams at Post determine how   best to promote the Post University brand and continue to grow the university.  

Instructions:   Develop a professional PowerPoint presentation (approximately 8 content slides plus   title and reference slides) which includes the following:   

1. A title slide with your name, title of assignment and date (1 slide) 

 2. Introduction explaining the purpose of the slide deck (1 slide) 

 3. Approximately, how many colleges/universities are there in the US, and how   many active college students are there in the US. (1 slide)  

4. The Adult Learner Target Market. What is their the average age. What are   the most likely and best channels to attract them (social media, eMail, TV,   billboards, satellite or terrestrial radio, newspaper, etc.)? (1 slide)  

5. Most adult students are in school to earn a degree so they can boost their   lifetime earnings. Generalize the value of a college education by inserting a  chart displaying the lifetime earnings comparison of lifetime high school   earnings versus college education earnings (1 slide) 

 6. How does Post University stand out against the competition of other  universities? (1 slide)  7. Persuasive summary (1 slide) 

 8. List of supporting references/citations (1 slide)

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